I do awesome work for awesome people.
Summer Innanen
When Summer came to me she was already playing the part of an industry expert and now she needed to LOOK the part.
She had all the key pieces in place of a fast-growing business: passive income, a signature program, and a wait list for her 1:1 services.
But there were a few things missing
Her website was outdated and difficult to navigate and her sales systems weren’t automated and streamlined.
Her brand style had also evolved and she wanted something more bold and unique so she could stand out from her competition.
One of the first things I did for Summer was create an entirely new digital strategy to help her optimize her sales funnels. After that, we moved onto creating a more refined brand identity for her website and online presence.
Summer wanted a gritty, urban look, but she wanted to communicate her edginess and colorful language in a classy and professional way.
Through the use of new photos and graphics, I was able to transform her brand to reflect the more badass and powerful leader that she is.
Heather Alice Shea
When Heather came to me she was ready for BIG change.
She had all the key pieces in place of a fast-growing business: passive income, a signature program, and a wait list for her 1:1 services.
But there was one problem: her website was outdated.
She was no longer the same woman in the photos and her style had evolved. She wanted something more mature, more bold. Something that would fully resonate with her target audience. It was time for her to up-level and go pro.
One of the first things I did for Heather was create a fresh, new logo.
Heather wanted a logo that was simple, yet complex. She wanted it to represent the balance of controlled chaos on this planet and she wanted us to use her love for geometric patterns. The circle represents both an infinite cycle and planet earth. The complex, geometric pattern represents a juxtaposition of order and chaos since it only engulfs half the circle.
Through the use of her new logo, new photos, and graphics, I transformed her brand to reflect the more mature and powerful leader that she is.
Licia Morelli
Licia Morelli is the best-selling children’s book author of The Lemonade Hurricane: A Story of Mindfulness and Meditation (Tilbury House Publishers).
She’s also the creator of the cancer research-based foundation, Morelli Foundation: Collaboration for a Cure and internationally acclaimed intuition expert.
For her foundation, she wanted something different than what you’d typically see from a charitable organization.
She didn’t want her nonprofit to have that standard, polished “corporate” look, so I drew from turn-of-the century inspiration (specifically, Cinemax’s hit show, The Knick, based in the early 1900’s) that lead to a hand-drawn logo that represents a better quality of life through discovery and knowledge.
CinemaCon
Cinemacon is the largest and most important gathering for the worldwide motion picture theater industry. CinemaCon is truly a global event attracting attendees from more than 80 countries.
I was hired as a contractor to handle the design concepts and production for all print material between 2013 and 2015.
LDV Hospitality
LDV Hospitality is a premier restaurant group which owns and operates 28 food and beverage venues across the globe. They create and operate independent restaurants, nightclubs and lounges and develop and manage the food and beverage operations of hotel clients.
Within the company, I worked closely with the Director of Marketing & Events where I was responsible for producing marketing materials for private events and social media collateral for venues such as American Cut, No.8, and The Rec Room.
No.8
American Cut
The Rec Room
